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Before & After

Capital Cycles

Capital Cycles needs a major rework of their website.  The site is dated and overwhelming in its appearance, primarily, from the enormous menu on the left hand side.

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Our Story

Firstly, I needed a target market and then brand the site to appeal to them as the current site doesn't have a strong identity.  Evidence shows that gen x men (57-42) are the biggest biking group.   The second task was to sort the menu.  I  simplified the categories and then used drop downs and flyouts where necessary. 

Before

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After

The 90s are back including grunge.  I went this route for a sense of nostalgia yet,with the colour palette, keeping the flavour of the location of the physical store.

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