top of page

Before & After

Capital Cycles

Capital Cycles needs a major rework of their website.  The site is dated and overwhelming in its appearance, primarily, from the enormous menu on the left hand side.


Our Story

Firstly, I needed a target market and then brand the site to appeal to them as the current site doesn't have a strong identity.  Evidence shows that gen x men (57-42) are the biggest biking group.   The second task was to sort the menu.  I  simplified the categories and then used drop downs and flyouts where necessary. 


Screenshot 2022-06-25 at 12.15.01 PM.png


The 90s are back including grunge.  I went this route for a sense of nostalgia yet,with the colour palette, keeping the flavour of the location of the physical store.

bottom of page